Balance in the way elements are arranged to create a feeling of stability.
Light and dark colors creates contrast.
Harmony similar elements throughout the work gives uncomplicated look.
Movement shows action.
Pattern and rhythm in the repetition of the design
Proportion in the comparative relationship of one part to another with respect to size, quantity, degree and scale.
Unity in the combination of elements to create a pleasing image.
Variety in the use of differences and change to increase the visual interest.